Now that you have your goals set, it’s time to map them out on your website. This mapping, also called a wireframe, does not involve any type of design but more of an outline for your website. It’s where your content will go and how you want your goals to be placed. Do this for each page, creating a sales funnel for your ideal person to reach that end goal. You can map this out in Adobe Illustrator, Canva, or even simply with pen and paper. Where you create your wireframe doesn’t exactly matter, it’s more about how you map out your website according to your main and secondary goals.
For Example: On my homepage, I outlined my main goal closer to the top of the page and placed elements of my secondary goals closer to the bottom. When visiting my website, I’d like people to first get to know my offerings, who it’s for and what I stand behind. If they’re intrigued they’d either want to jump in and book a call or connect through my blog or Instagram.
Depending on your offerings, messaging and your business in general, this may look different for you. Designing an effective website isn’t one size fits all—take into account what makes sense for your business and ideal audience.
Test your site with your ideal audience. Ask a few friends (if they’re in fact your ideal client/customer) and have them review their overall experience, and how they felt when interacting with your site for the first time.
Test your site speed. Having a quickly loading website is pretty important in our fast-paced world. If someone has to wait even a few seconds too long, they may skip to the next. Here’s a great resource for testing your site speed.
Create buzz around your new site! Before and when you launch, start talking about your new website, features, new offerings, etc. This will draw more people to your site when it does launch!
Think about your ideal audience and how they will experience your website. Owning a small business makes us very close to what we do, which in turn can create distance from what it is our dream clients/customers really need. Having a thoughtful plan enables you to build a website that has your dream client saying ‘oh yes!’