An extension of Butcher's Sew Shop, a sewing studio focused on teaching people of all ages and backgrounds how to sew professional-looking pieces that they're excited to have and wear. Butcher's Sew Shop Junior is for kids of all ages with after-school programs and summer camps. They make sewing fun and attainable, and we wanted to showcase that throughout their branding! 

Working together, Mali wanted to speak to her target audience, young parents and their kids. She wanted to generate excitement about their kids’ classes and camps. We achieved this buzz by emphasizing their playful, and imaginative aesthetic, through whimsical illustrations, vibrant colors, a hand-drawn touch, and relatable copy.

Butcher's Sew Shop Junior  | Branding