{Cutting to the core of human experience, these are poems to sink your teeth into.} The perfect description to how one of Joy Sullivan's poems will make you feel. Her work is tactile, vivid and plays on duality. 

We focused on the play of light vs. dark, in the imagery, along with a mix of classic vs. vibrant with the overall design. 

The orange logomark represents both the tactile, juiciness of life, and yet the vulnerable feeling of "cutting to the core" with our own personal depths. 

Creative Direction
Brand Illustration
Icon Illustration

Rachel Joy Barehl

Copy Writing:
Joy Sullivan

Joy Sullivan

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