Brand Strategy
Creative Direction
Brand Identity
Shopify Design + Development

EO Creative

Made with love. Worn with joy. Ottotto creates clothing and accessories designed to let your individuality shine through. Reina (lovely owner of Ottotto) creates beautiful custom embroidered items that helps you connect back to your unique, amazing self.

Ottotto's overall brand aesthetic, voice and values speaks to the city woman in her 30s–40s, connecting clean but playful lines that resonate with both their style and their kids’ style. The overall brand will also remind them of who they are at the core, inspiring them to take aligned action for their own unique future. The Ottotto brand has more personality than others in its industry (unique, clean, modern) and really speak to their audience, the down-to-earth city woman and mom.


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